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Philip Morris International (PMI) is expanding its smoke-free portfolio with the addition of the new IQOS 3 DUO. According to the press release announcing the release, Philip Morris International relied on consumer insights and scientific substantiation to develop this latest version of IQOS, a heat-not-burn product, that will be available in Japan beginning in September and rolled out in other markets where IQOS is currently available by the end of 2019.

“The launch of IQOS 3 DUO affirms our commitment to constantly and continuously investing in the development and commercialization of scientifically-substantiated products that can help the millions of adults who would otherwise continue to smoke to switch,” commented Jacek Olczak, chief operating officer of PMI. “These ongoing product updates, innovations and developments are vital in our achievement of a smoke-free future. Today approximately 8 million adults worldwide have switched to IQOS and abandoned cigarettes.”

IQOS 3 DUO was designed with new features to help facilitate the transition of smokers of cigarettes to this device. IQOS 3 DUO has the fastest and most powerful holder of all IQOS products currently on the market and it allows two consecutive uses without having to recharge the holder. Also, the holder charging time is much faster compared to the IQOS 3 and IQOS 2.4+.

In 2018, Philip Morris made the bold proclamation that it wanted to ditch cigarettes and support harm reduction and smoke-free products [read more here]. By 2025, Philip Morris International hopes to covert at least 40 million of its cigarette smokers to users of smoke-free products. It also has set a goal of having 30 percent of its total shipment volume come from smoke-free products. To date, Philip Morris International has invested more than 10 years and $6 billion in the scientific research, development, and commercialization of its growing portfolio of advanced smoke-free products. The company also reports that on average, 70 percent of the smokers that switch to IQOS end up abandoning cigarettes altogether, making it an important product to the company as harm reduction and smoke-free products continue to catch on in the market. IQOS is not completely risk-free as it does not eliminate nicotine from the smoking experience, making it addictive.

Notes to Editors

^1 Applied to IQOS 3 DUO holder charging for the first use, after the initial
full charging of IQOS 3 DUO holder. May depend on conditions of use.

^2 Source: PMI financials or estimates, IQOS user panels, and PMI market

How does IQOS “Tobacco Heating System (THS)” work?

IQOS “Tobacco Heating System (THS)” comes in two versions: one has three main parts, including a heated tobacco unit (called Heat Sticks or HEETS), a heating system holder, and a charger. And another version integrates these parts and without recharging the battery, allows uses up to 10 times.
In this pen-like IQOS device, a user inserts the Heat Sticks into the holder, an electronically controlled heater containing processed tobacco. The consumer turn on the heater by pushes a button where temperatures up to 350 °C to produce the nicotine-infused vapor. When the heated tobacco unit is finished, the IQOS charger starts blinking, which means it is the end of the session. Then the consumer removed it from the holder and disposed of it in a waste bin.

Is IQOS Safe?

Based on Dr. Farsilinos’ findings, compared to cigarettes, IQOS is a lot safer. IQOS is not a cigarette. IQOS heats real tobacco at a much lower temperature of 350°C compared to cigarettes 800°C. This is enough to release the tobacco flavor and nicotine, but with 95% less harmful chemicals than cigarettes. Those smokers who try IQOS for seven days can completely switch from cigarettes.
Philip Morris claims, IQOS device is neither smoke nor vapor and significantly emits lower levels of toxicants than regular cigarettes. Instead of using an e-liquid, this heat-not-burn device systems burn tobacco leaf at high temperatures without ash, combustion, fire, and smoke. Then, the vaping-type chemicals turning nicotine into a vapor are significantly reduced harmful chemicals inhaled by users.

Philip Morris has also claimed in a story broadcast on National Public Radio that switching to IQOS significantly reduces the risk of disease compared to regular smoking. Still, IQOS can lead smokers to give up traditional cigarettes.
Moreover, the FDA also permitted Philip Morris’ IQOS Tobacco Heating System to go on the U.S. market. FDA says in its statement that, levels of cancer-causing chemicals found in cigarette smoke, including acrolein and formaldehyde, are lower in IQOS’ aerosol but who do not use tobacco products should continue not to.

The president of the American Vaping Association, Gregory Conley, said in a statement that, “This is a big win for public health and smokers who are seeking out satisfying reduced-risk alternatives. IQOS is not safer than traditional vaping products. But both products are far less hazardous than smoking cigarettes.”

So, IQOS is not smoke or vape, preferably it using real tobacco. Instead of liquid, it delivers a more familiar and satisfying taste experience. IQOS is considered to closely mimic the rituals of smoking with similar in-hand and in-mouth exposure and finite duration. Based on current scientific evidence, switching IQOS is a better choice than continuing to smoke, as it likely presents less risk to health.

But if you don’t smoke, don’t think about starting it. But if you are a smoker, the best thing you can do is quit all tobacco products to improve your health.

Source:  iqos Dubai

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